How I work

With a highly evolved ability to identify with others and connect, comes a finely tuned bullshit detector. I am NOT an advertising geek (and proud of it). I have a deep and far-reaching interest outside of the profession.

I am fascinated by what makes your audience tick. Always on the hunt for valuable insights, the ‘WHY’, fun facts and unconventional angles. I scan the globe to spotlight meaningful trends and innovations. Simplifying complex material and turning numbers into people into stories.

I combine analytics, creativity and purpose to spark ideas that are worth spreading, drive engagement and encourage action.